Today, digital marketing is no longer just the digital manifestation of traditional marketing. Instead, it involves data-driven thinking in marketing. With the advancement of data processing technologies and computing capabilities, data thinking has emerged, which in turn has given rise to intelligent marketing.
Meiaisi Co., Ltd. signs contract with Alibaba to connect the entire sales and marketing chain.
On August 30th, Jiangsu Meiaisi Cosmetics Co., Ltd. (hereinafter referred to as Meiaisi Co., Ltd.) held a signing ceremony for cooperation with the digital marketing platform KA Framework of Alibaba Group at the brand culture experience hall of Meiaisi Co., Ltd.
Chairman Sun Jinming of Meiaisi Co., Ltd., General Manager Liu Xiaotao, Vice General Manager Wang Huan of the Super Key Merchants Department of Alibaba Group, Project Manager Zhang Yuhang, etc. attended the signing ceremony and jointly witnessed Meiaisi Co., Ltd. taking a strategic step in its development history.
It is understood that this signing has significant importance. In the future, the two parties will collaborate through Alibaba's all-domain marketing methodology and product implementation for brand transformation, innovative marketing methods and cross-border cooperation, in areas such as content marketing, scenario marketing, and data empowerment, to carry out cooperation and connect the entire sales chain of the brand, promoting all-round brand marketing.
Chairman Sun Jinming stated that in the coming years, Meiaisi Co., Ltd. will "make use of Alibaba's mature online advantages, adhere to 'first do the surface, then delve deeply, first strengthen, then expand', and through the Alibaba platform, disseminate the high-quality products, brand culture and corporate philosophy of Meiaisi Co., Ltd."
This year, Meiaisi Co., Ltd. has held a new product experience and wealth forum for social new retail, signed a formal contract with the famous Hong Kong actress Zhao Yazi, and today has cooperated with Alibaba, aiming to achieve innovation and transformation of the enterprise development model through the new marketing model, helping the enterprise develop better and faster.
General Manager Liu Xiaotao told reporters that Alibaba, as a globally renowned e-commerce platform, possesses rich online resources, which is exactly the partner that Meiaisi Co., Ltd. has been striving to seek. Through this SKA project and brand cooperation, Meiaisi Co., Ltd. aims to reach the entire country and even the world, allowing consumers to use the high-quality products of Meiaisi Co., Ltd. without leaving their homes.